Freud’s Perspective of an Advertisement for Clinique :: Exploratory Essays Research Papers

Freuds Perspective of an Advertisement for CliniqueAlthough Freuds theories of psychodepth psychology tended to deal exclusively with dreams, his understanding of the unconscious proves to be entirely utilitarian in deconstructing popular culture. We pot take, for example, the Clinique publicizing into consideration by viewing the image itself as a public (perhaps collective) and published dream.Freud may not draw been particularly interested in the optical features or compostion of the image, yet these components be vital to the translation from conscious to unconscious thoughts.First, we can examine the bar of grievous bodily harm itself, as visualized in the scene. We are at once struck by the grotesque and commanding zie (certainly unrealistic) of the bar yet it also appears insolated - from a consumer, from production, etcetera The bar is shown in another (unusual) flair its yellow-green colour portrays a clean and natural product, but also conveys an immaculate, medica lized one.The bubbles surrounding the bar also air stylistic features they appear as absolutely round, firm, gentle and clean (although we can hear a lather/suds, the bubbles remain completely excellent in themselves.)Finally, the pouring water re-iteratres this wiz of purity and nature the waterfall-like motion generates feelings of tranquility and harmony. (The text found in the advertisement supports these sentiments of purity, carlessness allergy tested = commove free and nature, and for the purpose of my examination require no further mention.)At this point we are able to undertake a Freudian analysis of the image. While the components mentioned can be understood as the visual, take the stand content, we can attempt to translate their hidden, subverted, latent thoughts. According to Freud, all manifest content is subject to distortion by the dream-work (the mechanism by which such thoughts are altered, and thus we must decode the image by paying particular attention to th e hidden elements (the ones that resist our analysis most). If all thoughts are generated in the unconscious, as Freud believes, then we must center our analysis on these hidden or latent components.One can see how, in this Clinique advertisement, Freuds theory of the dream-work is logical both(prenominal) dream-distortion and dream-censorship are evident. An initial psychoanalysis of the image reveals an inherent desire to be wholesome (or chaste, as depicted by the rounded bubbles), clean (or moral, as depicted by the medicalized soap) and pure (or moral, as depicted by the clear, natural water). It is my understanding then, that this advertisement appeals to the viewer as a evildoer, or flawed individual, and aims to reconcile this deficiency through morality.Freuds Perspective of an Advertisement for Clinique Exploratory Essays Research papersFreuds Perspective of an Advertisement for CliniqueAlthough Freuds theories of psychoanalysis tended to deal exclusively with dream s, his understanding of the unconscious proves to be entirely useful in deconstructing popular culture. We can take, for example, the Clinique advertisement into consideration by viewing the image itself as a public (perhaps collective) and published dream.Freud may not have been particularly interested in the visual features or compostion of the image, yet these components are vital to the translation from conscious to unconscious thoughts.First, we can examine the bar of soap itself, as depicted in the scene. We are at once struck by the grotesque and commanding zie (certainly unrealistic) of the bar yet it also appears insolated - from a consumer, from production, etc. The bar is shown in another (unusual) manner its yellow-green colour portrays a clean and natural product, but also conveys an immaculate, medicalized one.The bubbles surrounding the bar also carry stylistic features they appear as perfectly round, firm, gentle and clean (although we can see a lather/suds, the bubb les remain completely pure in themselves.)Finally, the pouring water re-iteratres this sense of purity and nature the waterfall-like motion generates feelings of tranquility and harmony. (The text found in the advertisement supports these sentiments of purity, carlessness allergy tested = worry free and nature, and for the purpose of my examination require no further mention.)At this point we are able to undertake a Freudian analysis of the image. While the components mentioned can be understood as the visual, manifest content, we can attempt to translate their hidden, subverted, latent thoughts. According to Freud, all manifest content is subject to distortion by the dream-work (the mechanism by which such thoughts are altered, and thus we must decode the image by paying particular attention to the hidden elements (the ones that resist our analysis most). If all thoughts are generated in the unconscious, as Freud believes, then we must center our analysis on these hidden or latent components.One can see how, in this Clinique advertisement, Freuds theory of the dream-work is logical both dream-distortion and dream-censorship are evident. An initial psychoanalysis of the image reveals an inherent desire to be wholesome (or moral, as depicted by the rounded bubbles), clean (or moral, as depicted by the medicalized soap) and pure (or moral, as depicted by the clear, natural water). It is my understanding then, that this advertisement appeals to the viewer as a sinner, or flawed individual, and aims to reconcile this deficiency through morality.