A Study on Indian ‘Ready-to-Eat’ Food Industry

A study on Indian ‘Ready-to-Eat’ Food Industry 1. Problem Identified 1. 1Problem Definition Indian lifestyle is undergoing a massive socio-economic change, which is also being reflected in food habits. Owing to this fact, India is experiencing a significant growth in the ‘Ready-to-Eat’ Food industry. The Indian ‘Ready-to-Eat’ industry is making a huge progress and Ready-to-eat foods market in India is expected to reach Rs 2900 Cr by 2015. The popularity of ready-to-eat packed food now is no longer marks a special occasion. People want value for time, money in terms of quality and variety. The food processing industry is one of the largest industries in India and it is the ranked fifth in terms of Production, Consumption, Export and Expected growth. Processed food market in India accounts for 32% that is Rs. 1280 billion or 29. 4 billion US $ in a total estimated market of Rs. 3990 billion or 91. 66 US $. The demand for this industry comes from the global Indians as well. NRI’s and others are looking for convenient food, (almost) authentic dishes and entree on the go. This demand for ready-to-eat meals has captured a large amount of the food retail market in India and around the world. Walk in into any desi grocery shop in North America and one can find a wide assortment of emerging desi brands. Also Euromonitor International, a market research company says that amount of money Indian spend on ready to eat snacks & food is 5 billion US $ in a year while on abroad Indian or Indian subcontinents spend 30 billion US $ in a year. The factors contributing to this growth would be changes like cold chain development, disintermediation, streamlining of taxation, economies of scale on the supply side, coupled with increasing disposable incomes, diminishing culinary skills and the rising need for convenience on the demand side. The new technologies and techniques like retorting or sterilization process, which are developed to store the ready to eat food products and increase there shelf life is also an important factor adding to the fast growth of this industry. Some of the reasons for the market growth are listed as follows †¢Globalization of Indian food and its culture are the core factors for popularization of ready to eat foods. †¢Main motivation for these ready to eat foods is fast growing foreign market. †¢Retail outlet culture is now growing rapidly in India. Shelf lives of these foods are at least 12-18 months. †¢Quality, Taste and Flavour of these foods remains as good as fresh up to the expiry date. †¢Women wanting to spend more time out of the kitchen. †¢More working bachelors staying away from homes. †¢Cost effective in comparison to the Indian cuisine served by the restaurants in foreign countries. 1. 2Problem Statement: A study on Indian ‘Ready-To-Eatâ €™ food industry Market 1. 3Research Objectives: 1. To study the market of Indian Ready to Eat food. 2. To determine the factors affecting the purchase decision of Ready to Eat Food. . To identify market potential of ready to eat market segment in India 4. To understand the consumption pattern of Ready to Eat Food. 5. To identify the target market segment for RTE 6. To analyse the competition among different brands. 7. To develop marketing strategies for RTE products 2. Proposed Methodology: 2. 1Type of Data Research Methodology: The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary & secondary. A well-structured questionnaire will be prepared to collect the primary data through the questionnaire Sampling Process: Non probability of Sampling 2. 2Tools for data collection: †¢Primary Data ?Questionnaire ?Personal Interview †¢Secondary Data ? Internet ? Magazines ? Companies’ Brochure †¢Sample size – 100 †¢Sampling Technique – Convenience Sampling. 2. 3Framework for data analysis Analytical tools to be used: ?Percentage analysis ?Chi-square test ?Rank Correlation ?H test ?U test ?ANOVA 2. 4Expected deliverables: This study is used to understand the market of Indian ‘Ready-To-Eat’ Food Industry, its growth potential, consumer behaviour and to develop suitable marketing strategies.

Apple Company Essay

Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2, Ipad3, Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to each other, use it for GPS and so on. He also made Iphone3 to Iphone5. These phone are famous and useful and it was perfect phone. Iphone5 series has many kinds of function. It can help human to do anything they want. It is easy to use and convenience to everybody in their life. Now Apple Company has contracted with many companies, such as AT&T, TSMC and so on. Apple Company has a lot of supporters all over the world. Creator and history In 1976 Steve Jobs and Steve Wozniak created Apple Company. Jobs growth after several twists and turns. First Jobs don’t like bundle, when he was a student. before he started his elementary school. His mother gave him in advance how to learn. But this has led to the later he arrived at the school. He said he has nothing to do for a few years and usually look for trouble by himself. Jobs soon discovered they can do work. Jobs like natural work, rather than be disciplined by others. Jobs met in the different authority, he disliked it. He almost and obey them, his curiosity about all sorts of things that they almost captured him. Jobs in McCollum class only with a year’s time to learn over three years of course. Jobs have a project, he made a photocell switch device, this matter after exposure the school of science living the school can make the device, jobs gets knowledge from his father. And his is very interesting in laser. Jobs and a few friends par tnership created belong to his light show stereo system. In McCollum’s class, jobs and a new graduate teachers to become friends. They especially like in the classroom with all the time to discuss their legend. His brother Stephen Wozniak worked in a swimming team almost five years, so jobs know more about electronic. But in the emotional and social he is a senior high school student, very weak. When Mike Markkula joined Jobs and Wozniak, Jobs their fledgling partnership into Apple Co., LTD. In January 1977,their valued about $5309. Four years later they think it is time to open the value. It is the first public in 1980, become most oversubscribe, apple company would be $1.79 billion. Yes, billion. In this change process it will make three hundred millionaires. Development Apple has a lot of competitors, Such as IBM, Microsoft, etc. They are rivals as well as a friend, in 1991 they had technical communication. In astronomy, the two stars orbit is binary system is closely related. Because of their attraction is interaction. In history have a similar situation, when a time made the relationship and competition two track star: In the twentieth century physics Albert Einstein and Bohr, for instance, in early American management, Thomas Jefferson and Alexander. Hamilton. For the first thirty years of the personal computer era, in the 1970 s, the definition of a binary star system is made up of two were born in 1955 college students of high energy control. Bill Gates and jobs has a very different character and background, although they have the same ambition interchange technology and business. Gates father is a Seattle famous lawyer, his mother a city in all kinds of famous leaders of the board of directors. He became a technical personnel a rebel, hippies, spiritual seekers, or members of the counterculture. Not a blue box destroy the phone company, gates in the school to create a program to help scheduling local traffic engineer and he such a car calculation procedure he got the girl. He went to Harvard, but he decided to leave school, this is not to find the enlightenment and the Indian master but a computer software company. Jobs also have the same thing. This is twin cooperation. When the first developed was Macintosh, Jobs to visit near Seattle gates office. Microsoft wrote some applications for Apple II , including one called Multiplan spreadsheet program, jobs want to stimulate gates and his company, for the upcoming Macintosh computer do more. Sitting in the Gates meeting rooms, jobs for public computer made a tempting perspective, friendly interface, this show is in a California factory automation has millions of production. He in the California suction silicon components and cultivate complete dream factory lead to Microsoft team Macintosh computer program code â€Å"sand†. They even put engineering reverse to a acronym, â€Å"Steve’s amazing new devices.† But in the end they twin and no successful cooperation. In 1988 when jobs announced the future computer, caused a excited. The second year began to sales, computer finally failed. The ability of jobs, move in media began to fail him, a series of things that companies get into trouble. Because of the presence of relatively small software running, so then, it has been difficult to attract customers. â€Å"Jobs was fired the board of directors, in 1996 the second back to apple. Apple Story Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to buy apple products experience. He went on to do a insightful views: this difference in design philosophy, he said, he and the apple is not good at cooperation with other companies. â€Å"Because Woz and I made the company based on the whole banana, we are not so good at working with people,† he said. â€Å"I think if apple in its DNA can have more, may make him it’s very good.† As early as in 2002, jobs have been impatient, Microsoft engineer development platform of computer software developed, it allows users to pen or pen input information on the screen. Some manufacturers released tablet PC this year using software, but have no effect on field. Jobs have been eager to prove no pen in how to use! But when he saw the development of apple is touch technology, he has decided to the first to use it in the iPhone. The first Apple computer was created in 1985s. It is name â€Å"Mac XL† By the end of 1985 apple MAC computers sold only 500000, no hit the two million mark, until 1988. Then they created â€Å"Mac128†, â€Å"Mac512†Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â€Å"Quadra 700† that was the first apple’s new MAC computer sales specifically for enterprise and graphics professionals provided. And then they created Mac 9500. Computer Mac 9500 is the first based on the PowerPC and can replace CPU tower daughter card. And in recent years at 2003 they created the first flat-panel iMac. â€Å"We must always give our customers the pure sex. It is like a in the back seat of a car with a beautiful girl rendezvous. People’s experience and personal computer should be able to give you the biggest high tide.† said by Jean-Louis. Apple iPhone  They use an iPod that makes calls. By 2005 iPod sales soared. A surprise number twenty million. One year, is equivalent to the amount of the first four years. IPod products more and more important, this year, the company’s bottom line, accounting for 45% of revenue, And it is also exaggeration polishing company image, driving, MAC computer sales. The same thing will happen to iPod, if mobile manufacturers begin to build music player to their mobile phones. â€Å"Everyone carry a cell phone, it will make iPod unnecessary.† Customers will want to use the prospect that jobs and his team became excited, construct a phone call. Their original method is to modify the iPod. They tried to use track wheel as a way for users to roll call option. No keyboard, try to enter the Numbers. It is not a natural choice. At that time they had a second project in apple: A secret efforts to build a computer platform. In 2005, the story is divided, iPod idea actually from befo re, in order to help shape the iPhone. The value of the Apple More than $50 billion has been cut off, science and technology giant apple’s market value as its share price slump. Share price dropped 12%, make poor iPhone in Christmas and Halloween sales plunged, mini iPod effect is the main reason for the company sales performance. The latest computer giant data showed that Mac sales fell 21.2% from the same period last year, Believe that the consumer is so infatuated with they buy the tablet PC, rather than a more expensive Mac computers. Some reports even claimed that smaller, cheaper iPod mini have similar influence on the size iPod sales. Because the Christmas iPhone sales not beautiful, apple shares dropped 12%, Apple Company is may lose it’s in intelligent mobile phone market dominant position. Conclusion  Since Jobs created the Apple Company and developed from 1976 to now. This company it also led to the growth of its ups and downs. And introduced Jobs grew up. Jobs don’t like bundle, when he was a student. In 1985 Apple Company had the first computer they created. At 2003 they created the first flat-panel iMac. They use an iPod that makes calls. Their original method is to modify the iPod. They tried to use track wheel as a way for users to roll call option. No keyboard, try to enter the Numbers. It is not a natural choice. At that time they had a second project in apple: A secret efforts to build a computer platform. Then the iPhone was born. Due to the mini iPod encroach on apple’s profits, Mac computer sales profit rate is low, Former CEO Steve Jobs introduced the new iPhone in January 2007. Some have attributed the decline in sales to the underwhelming launch of the iPhone 5 and the rise in other smartphones.

Evo:Case Study Essay

Do you think Evo’s decision not to set up any physical operation overseas is a good one? Why or why not? I have a mixed opinion on this question. I feel that there is a lot of potential missed business by not going international. The cost of setting up a business internationally is highly expensive, but the revenue made would make that up in a short amount of time. With being based in the United States, they can still reach a large market of the international business. They need to focus on what it is they are trying to achieve. If they are really looking to dive into the international mark, they need to concentrate on being able to be accessible when the customers need them. This means hiring more staff to be available longer hours for customer service. Once the sales start going up they will need to hire more employees in other department’s to fill orders and ship them, along with the many other needs of the company. What political and economic challenges could Evotrip encounter in other countries? Some challenges for Evotrip will be the true market for the service, the means for this type of service, and finding willing participants. The type of vacations that they are marketing is very expensive and can only be affordable if you are among the upper class. They aren’t for everyday Joe’s that want a ski vacation. Politically this might hurt them in the long run; however, by customers wanting revenge. If not everyone can afford these luxury vacations then someone is going to get upset over it any make an issue. Would you recommend that Evo expand the international side of it business? If so, how, and if not, why not? I feel that if they concentrated on their U.S. based business right now, and with continued support geared towards customer service, then international business will get stronger in the next few years, intern giving the opportunity for international growth to happen.

Social Development Essay Example | Topics and Well Written Essays - 2000 words

Social Development - Essay Example Market forces usually depend on the political goodwill and social integration for its growth. From scholarly view, cultural change in the society owes its root from globalization. Fabrication of societal norms to meet human needs has led to growth in many areas of human life. It is significant to note that integration of modern of modern technology has transformed human life. Globalization has led to development of uniform policies in global markets. Development of uniform policies influences political and social life of the society. For examples, policies that define trade between two countries influence social conditions in those countries. When policies are uniform, people are able to exchange ideas, technology, and social policies, which would in turn influence social growth.   Trade and international policies are inseparable. Identification of common need in the society has led to transformation of the society from a low-income society to high-income society. The adoption of K eynesian theories of management in financial management has influenced the financial patterns adopted by many banks and financial institutions. According to Amoore (2005:58), Global financial system favored financial interest over government planning or productive manufacturing. Thus, it opened ways for accessing credit facilities. Acquisition of financial assistance influences the economic development of a state. The power to initiate social development lies on the ability of a state to acquire financial assistance when necessary.

Konica Minolta business solutions customer service training plan Coursework

Konica Minolta business solutions customer service training plan - Coursework Example The assessment will help in; Organizational analysis examines the areas where training is required and the explicit conditions under which the training will be conducted (Altschuld & Kumar, 2010). It will identify abilities, skills, and knowledge that employees will need for the future in order to meet the organization’s goal of providing substantial services to its loyal customers while helping health care, legal, and educational customers to embrace rapid information movement, reduce costs, improve quality, and enhance security. HR data will be analyzed to indicate areas where introduction of training will boost performance. Tagged among these are departments with high absenteeism rates, high turnover, and poor performance (Noe,  2010). Changes in automation, technology or equipment will also need to be identified. After a thorough analysis, appropriate training will be developed. Moreover, the management will need to offer the required financial support in order to ensure the success of the assessm ent. Moreover, customer complaints and employee grievances will also be considered in order to effectively cover the needs of the organization. Factors to be considered include labor pool, future skills need, and alterations in laws and conventions (Hawthorne, 2007). Individual analysis will target the employees of Konica Minolta Business Solutions and how they perform. Employees will be reviewed to reveal any deficiencies that will aid in the formulation of an effective and efficient training plan. Additionally, employees will also be interviewed (both casual and casual), surveyed, or tested to ascertain their training needs. Employees will be at liberty to indicate the various problems that they have and recommend possible solutions to the problems. Task study will begin with a comparison of employees’ knowledge and skills to

Decision Making Software Analysis and Discussion Essay

Decision Making Software Analysis and Discussion - Essay Example It allows the user to input various possible scenarios to arrive at the best possible solution for each particular situation. Decision Lab allows for the complex computation of figures and further allows for organization of data into meaningful tables and charts. Several other possible applications include: entering multiple sides of an issue or points of view for a particular situation to arrive at best case outcomes; to input data relative to assumptions or hypotheses to understand needed actions and guidelines; input data to determine the most sensible steps to take; and to perform extensive statistical data manipulation with relative ease. Visual Decision recommends the product for a wide range of applications including strategic planning, financial analysis and credit analysis. The software was designed for use with Windows which has universal appeal and application potential since it can customized for multi use integration. Additionally, the software itself is not cumbersome to use and was designed in similar fashion as MS Excel which is widely used. This reduces the time to necessary to learn new software application. Decision lab is based on the PROMETHEE and GAIA methodology.

Research Proposal - about cosmetics Example | Topics and Well Written Essays - 2000 words

- about cosmetics - Research Proposal Example 2012). That is why, product managers and marketers have increasingly engaged in conducting market research in order to determine the demand that prevails in the market regarding a particular product and service and the factors that stimulate this demand (Bian & Forsythe, 2012). Academic scholars have suggested that a person’s culture is one such factor that has a statistically significant impact on the purchase decision of the individual (De Mooij, 2010). This is precisely because of the fact that a person’s culture serves as a standard that needs to be maintained when it comes to buying and availing any product and service. However, the extent to which culture influences the purchase behaviour of cosmetic consumers is still relatively unexplored (Lim & OCass, 2009). This forms the basic premise for this research as the researcher will be endeavouring to analyze the extent to which culture and cross culture is responsible for influencing the purchasing decisions of cosmetic consumers. The following sections will involve a brief review of researches conducted in this field and a description of the research methods that will be adopted. The researcher has prepared a time plan of seven months which will also be provided at the end of the proposal. According to Aaker, Kumar & Day (2004), the choice process of cosmetic customers is constructed in such a way that they are able to adapt to the immediate purchase surroundings. This conclusion was provided on the basis of a study the scholars conducted on the dimensions of choice process of cosmetic consumers by tracking down their eye fixations on supermarket shelves. Blackwell, Miniard & Engel (2001) gave a detailed explanation of shopping orientation. The author reported that Indian shoppers are more inclined towards seeking emotional value rather than functional value of buying products. It was observed that the orientation of shoppers was based more on entertainment quotient rather than the

MBTI Personal Statement Example | Topics and Well Written Essays - 500 words

MBTI - Personal Statement Example I have a good sense of responsibility whenever environment I am. I consider myself successful in the sense that I accomplish whatever goal I set. In terms of supervision, I can work under very minimum or no supervision at all. I possess a self-initiative and self-driven morale that keep me going and achieving my objectives. I am an optimistic self-reliant person who has good analytical and organizational skills. I am slow in thinking due to my perfectionist nature of doing things. I tend to waste time during preparations than focusing on time factor. My natural character of thinking rationally affects other decisions which are not meant to be thought in the same perspective of thinking. My sense of responsibility tends to differ at certain points and become a weakness because I prefer an impeccable work therefore tend to supervise others a lot to meet my demands. Through my strong attachment to my responsibility I tend to go berserk, through assumption of more responsibilities than I manage. My kind hearted nature, trying to help out with possible solutions to their approach to difficulties, some consider it as an interference to their rights and private life I would fit in a series of job description given my personality attributes and competence. My strong social and sense of judgment highly recommends for social and interactive jobs like Business Administrator and Sales Executive. Some other possible careers are; System Information Analyst, Internal Auditor, Manager at a customer service, and lastly as a Marketer. This test helps me identify strong points; preference of extrovert over introvert by 56%. Strong judgments over perceiving by 78% are qualities that boost my personality to work with others comfortably. On the other hand, this test helps me to know my non-redeeming qualities; I have a moderate preference of Intuition over sensing by 38% and moderate preference of thinking over feeling by 25%. (Jung’s & Briggs,

The Global context of modern business Essay Example | Topics and Well Written Essays - 2500 words

The Global context of modern business - Essay Example In today’s fast paced business environment Companies need to be fast growing, efficient, profitable, flexible, adaptable, and future-ready and have a dominant market position because in the absence of these qualities and characteristics companies cannot pose healthy competition in the modern global economy. Hence to successfully pursue their goals and also maximize profits, it’s crucial that they be in a position to obtain entree into new markets and come up with brand new ideas. Companies frequently opt to expand their business by means of Mergers & Acquisitions more willingly than engaging their labours on their personal business activities. This kind of growth and expansion is seen as a more rapid mode of accomplishing the primary purpose. (Krishnan 2009) Particularly in technology focused industries, where development is often boomed with the aid of amplified innovations, and companies can also stay in competition by being parallel to those which companies that are developing the innovative technology in the first place. This parallelism can be attained through both Merger as well as Acquisition. (Krishnan 2009) Today in the modern world companies can gain and sustain competitive advantage by being knowledgeable. The knowledgeable employees of an organization are its asset and are well treasured by it. (Krishnan 2009) Dimensions of the Business Environment: The business environment of a company is the macro and micro environment in which a company operates but it doesn’t have a direct control over it. It influences the company`s activities and performance in various ways, proving to be positive or negative at different stages in time. (Agrawala 2009) The macro environment is the general environment of the country in which the company is operating and it affects all companies in the economy. The next environment affecting the company is the industry and this comprises of the industrial conditions in which the company is operating in step to its competitors. Next is the microenvironment which deals with its specific markets and to other organizations that contribute to its production and distribution activities. It may also include other businesses manufacturing and marketing complimentary goods and services. (Agrawala 2009) Business Opportunities in Pakistan Since 1990 when Pakistan was on the threshold of bankruptcy, it has shown a remarkable political and economical development and has overcome the negativity in the minds of the international marketers. Pakistan is one of the most prominent countries of the Islamic world with an ever increasing population of approximately 150 million; hence it is well renowned by the international community. Considering the geographical location of Pakistan, it has close political and economic relations with the Middle East, Central and South Asia as it is the main entryway to Central Asia and supplier to the Emirates. Pakistan is a member of the South Asian Association for Regio nal Co-operation (SAARC) and lately noteworthy steps have been taken by SAARC, to create a South Asian Free Trade Area (SAFTA) which will also include India. (Guitard, Khan & Bienen, p 2, no date) Since 9/11 Pakistan has received sizeable economic support from its key creditors and this has made significant room for fast export growth, a positive balance of payments, reduction of the cost of debt service, a dramatic increase in the country’s currency reserves and an all time low for domestic interest rates. Due to the reduced cost of debt as well

Steve Jobs Research Paper Example | Topics and Well Written Essays - 1000 words

Steve Jobs - Research Paper Example His mother, however, wished him to be adopted by another couple that were colleagues at the graduate programme. Her mother signed the adoption papers after being reassured that the child would be supported and encouraged to go to college despite him having only attended High School (Wikipedia par. 6). When later asked about his adoptive parents, Jobs stressed that they were his parents. His real parents, however, did marry in 1955 but divorced in 1982 after they had had a second child Mona Simpson who is a novelist. When Jobs was five years of age, the Jobs moved to Mountain View California. His parents adopted a daughter, Patty, Later. Paul was a handy man and worked as a mechanic and practiced carpentry (Wikipedia par. 6). He taught his son basic skills in electronics and handy work. This later became his hobby. Jobs was taught how to read before going to school by his mother, Clara, who was an accountant. Jobs was very frustrated by formal school system. When he attended Monta Loma Elementary school, he would play pranks on others. The school authority were of the idea that Jobs skip two grades owing to his excellent scores but his parents chose that he skip just one. He schooled at Cupertino Junior High and Homestead High School, both in Cupertino California. He made friends with his neighbour Bill Fernandez while at Homestead. Fernandez acquainted Jobs with Steve Wozniac, who was very extraordinary with electronics and computers (Moisescot par. 3). Wozniac and Fernandez showed Jobs the first computer that they had built and called ‘The cream Soda Computer’ and he was very interested. Wozniac attributed the name of the computer to the fact that they drank cream soda often when they were working on the project. He said he and Jobs had attended the same High School but had not met there. After graduating from high school in 1972, Jobs joined a college in Portland Oregon c alled Reed

Market and Social Research Essay Example | Topics and Well Written Essays - 2250 words

Market and Social Research - Essay Example The word frequently means daily in a week. Alcohol is the drug that many youths prefer; this is because of many young people like experimenting that leads to experiencing many consequences of too much drinking. As a result, underage drinking is currently rated the first public health problem in the country(Norman 2011, pg. 504). According to the latest survey of 2005 of monitoring the future, showed that youths as young as eight years were getting involved in drinking of alcohol. Moreover, when they drink they use to drink intensively, often consuming five to six drinks at one time. The research result showed that average age of engaging in the use of alcohol was 14 as compared to 17 years in1960 and serious drinking that was associated with middle age begun to appear during the young adulthood and occasional adolescence. In United Kingdom, many researchers have been done to answer the question why young adults get involved in binge drinking. One of the explanations was that; as adolescence move to young adulthood they occasionally encounter a full dramatic change in their lives. These changes include physical, lifestyle, independence and emotional changes. Such developmental transitions have associated them with drug use mostly alcohol abuse. Therefore just being a young adult is a risk factor for drinking dangerously(Courtney & Polich 2009, pg. 146). With the continuous rise of alcohol abuse among the young adults and teenagers, there is a need that should be taken to prevent the vice from escalating further. It means that the study must be performed to determine the knowledge and awareness of the population at risk of alcohol abuse, and the methods that can be used to prevent the vice. Some methods that can be used include; introducing stringent rules in pubs regarding drinking alcohol, collaborating with landlords to evict those young adults who are the worst drinkers, and changing the outlet to

Mexican Immigration Essay Example for Free

Mexican Immigration Essay People from Mexico during the years 1900-today influenced life in the USA in a positive manner. These people emigrated because of economic opportunity and brought their culture with them. The community into which they moved responded with both positive and negative opinions. Short term influences include Mexican food, Mexican events like Cinco de Mayo, Mexican music, and many other things from their culture. 2nd generation immigrants influence the amount of cheap labor filled up in the country, and Mexican culture being accepted into the mainstream such as entertainment. Long term impact of these immigrants may result in general acceptance of Mexican immigration, a backlash against the Mexican immigration, or possibly easier ways to move to This essay will show an analogy of the human body to be compared with Mexican immigration. The head being the thoughts and feelings of people in America based on Mexican immigration, the arms being the Mexicans contributions to arts and entertainment, the hands being the immigrants work ethic and their effect on the American economy, the heart being Mexican immigrations effect on religion, holidays, and traditions, the gut being Mexican immigrations contribution to culinary influences, the legs being how the borders have been crossed in terms of transportation and such, and the feet being the foundation of Mexican immigrants in the country. With relation to the head, in the United States, the arrival of Mexican immigrants has mostly harbored negative feelings. Of course, the cry of U. S citizens has been Theyre taking our jobs! which is somewhat true, but that will be discussed later on in this paper. Americans havent exactly reacted well to the movement of Mexicans into the country legally or illegally, but it seems that there is a new wave of acceptance of Mexicans in the country, with Mexican culture, entertainment, food, and humor in much of the mainstream. Of course, many of the second generation Mexican American citizens in the US provide an acceptance of the Mexican immigration, with many people trying to spread awareness of the good that Mexican immigration does and how their ancestors came in the past and gave them a better life than what they would have had in Mexico. In the future, I predict that the US population will accept Mexican immigration as acceptable and will not be so biased against Mexican immigrants. In relation to the arms, one of Mexican immigrations most positive aspects is the bringing of Mexican culture and entertainment into the US. Ever since Mexicans started moving into our country, their art, entertainment, and other aspects of their culture have seeped their way into the American lexicon. Mexican art is of course a big influencer in the South in states like Texas, Arizona, New Mexico, and California. Many houses in these regions are adorned with Mexican art or carry on a Mexican style. Of course this most likely wouldnt be possible without people coming from Mexico into America. There is also a huge rush of Mexican culture all over media. Lately, there have been many television shows starring Mexican actors where the theme of being Mexican in America and doing well has prospered. Shows like George Lopez where he constantly mentions the fact that hes Mexican and makes many jokes based on his heritage. Many shows like this, along with Mexican musics influence on different types of music have shown that Mexican immigration has been very positive based on its cultural impact. With relation to the hands, Mexican immigrants have had a long record of outstanding work ethic when it comes to arriving in the country and finding work. Mexican immigrants have been able fill up an incredible amount of so-called cheap labor and have had a positive effect on the US economy. It has been shown that Mexicans arriving from Mexico usually acquire jobs upon their arrival, and the amount of Mexicans receiving welfare is very low. Of course, theres always the American cry of Theyre taking our jobs! but actually, Mexican immigrants have created more jobs than theyve taken. The immigrants mostly take lower level jobs that have trouble being filled, which create many more managerial positions and supervisor positions, and those are mostly the jobs that Americans have been known to want. So Mexican immigrants may take jobs, but they also create more for the country, and thats very positive. In relating to the heart, Mexicans have been a large influencing factor in traditions and holidays. Of course, the immigrants from Mexico practice the traditions and holidays they did in their native country. In doing this, many people around them caught on to some of the things they were practicing such as Cinco de Mayo and fiestas. These practices caught on in the rest of the country and became very popular. Just like how in every bar and grill in the country, Cinco do Mayo is celebrated by half priced margaritas and Mexican dishes are discounted. In religion, Mexicans are mostly Roman-Catholic and are able to practice their religion easily. With relation to the gut, Mexican influence in food is outstanding. In every town and city across the country, theres usually at least one Mexican restaurant. In fact, the US is the country that has the most Mexican food, which is actually very ironic. Mexican food has been a true staple of cuisine in America for a long time now, and is incredibly popular. This has been the leading cause of acceptance for Mexican immigration mostly, because Americans seem to love Mexican food. The successes of Mexican restaurants like Taco Bell, Taco Johns, and On the Border have shown how positive Mexican immigration and influence can be. In relation to the legs, Mexican people have arrived in many ways. Along the border there are about 29 ports to access to be able to get into the country from Mexico, which the Mexican immigrants use to legally enter the country. They first enter there and then apply for green cards, visas, and American citizenship. Then theres always the illegal way of getting into the country. Many people go over the border by being smuggled inside a truck into the country, entering the country where they are no border police or personnel, bribing a guard to let them in the country, or somehow climbing one of the very tall barb wire fences along the border and running as fast as you can. Of course none of those ways are easy, being that on an average day, 3,000 people try to illegally cross the border and only an estimated 800 are able to make it through. It is hard to illegally enter the country, but of course many people do. Most people tend to think that most Mexican immigrants enter in illegally, but only 1 in 5 Mexican immigrants have illegally entered the country and not received documentation of their arrival. With relation to the feet, Mexican immigrants have a strong foundation in this country. There is a large Mexican population now in the US and it has a very large basis of culture and influence. Mexicans are beginning to be accepted more into the mainstream of America and have become an integral part of our country. There are many second generation Mexicans in government and politics as well as entertainment and the arts. Now in America, the Mexican people are widely accepted by US citizens and racism against them is beginning to cease. They have become a very important race of people to our country and our people. Overall, Mexican immigration is very positive. It brings many things to the country that wouldnt be here if Mexican people didnt move here. With their contribution to the arts, entertainment, cuisine, traditions, and the economy, Mexican people have become a great asset. I believe that more people will finally accept Mexican immigration as a positive occurrence and will greet new Mexican people with open arms. As the Mexican immigration continues, the country will only get better.

Research Report Critique: Nursing and Midwifery Grants

Research Report Critique: Nursing and Midwifery Grants Citation of the article Gledhill, S., Mannix, J., MacDonald, R., Poulton, G. (2010). Nursing and midwifery research  grants: profiling the outcomes.  Australian Journal Of Advanced Nursing,28(3), 14-21. Introduction: This paper was aimed at outlining the contributions that were made in the field of health care particularly to professions of nursing, and midwifery by researchers who were granted financial support in their by The Queensland Nursing Council (QNC) Australia. This research paper is based on the findings obtained from a survey and focused on research grants awarded in the the time frame between1996 and 2010. 1. Substantive and Theoretical Dimensions relevance of research problem and significance The research problem that has been identified in this research paper is very crucial to the professions of nursing and midwifery. This research report exposes the problem of closing down of this grant program with effect from July 2010 due to the shifting of territory and state midwifery and nursing regulations into a regulatory scheme under the authority of national health profession. Moreover the author also points out at the problems lying around underfunding of the nursing research. The problems stated are thus of vital importance which the author has supported with the studies of other authors and have highlighted the need and importance of nursing funds in encouraging and stabilizing the nursing and midwifery profession in different ways such as leadership support that a successful research development provides and making significant contributions to advance the health care system. congruence between research question and methods used Given the authors’ emphasis on the outcomes of Nursing and midwifery research grants, this research is primarily survey-based and takes in responses of different nurses and midwives who have conducted or still conducting researches under such grants. Their fields of study have been taken in account and the relation of these studies to the profession of nursing, midwifery and health care. literature review Gledhill, Mannix, MacDonald and Poulton cite several previous studies as part of their literature review. The literature review that has been incorporated in the research report covers all the dimensions that the author aims to explore, starting from the barriers and obstacles in the nursing research, problems relating to the underfunding, proposed frameworks to make these systems better, sources of the funding to the benefits of nursing grants to the system of health care. 2. Methodological Dimensions research design A cross sectional electronic survey consisting of 21 items was conducted relating to the research grant outcomes. 71 former and current research funds receiver from across Australia participated in the survey. Respondents were required to evaluate the effect and advantage of the research grant on nursing and midwifery and the role they play in enhancing knowledge, education, practice, and how this funding support the professional their project. I think that the cross-sectional survey can result in responses that a high ratio of personal bias on the issue. 71 was very low response rate and I think the electronic form of the survey was one reason that limited the participants in this study. I think that another research design should also have been used for example content analysis of the research articles and publications that have been published as a result of the researches conducted with the help of such grants. population and sample Methodologically, I have concerns regarding sampling of this research report. (91.4%)of the respondents were female, while the males only comprised of 8.6% of respondents. There were Ninety three per cent (93 %) nurses in the respondents and only 7% of the midwives. There were approximately nine times as many females than males, 91.4% versus 8.6%. Coincidentally, most of the respondents were also nurses. I would have favored if the survey had engage a comparatively more equivalent number of participants on the basis of sex and the fields of profession i.e. nurses and midwives. Age groups were classified as: 20-29 years, 30-39 years, 40-49 years, 50-59 years and 60 years and older. 38% of respondents were among the 40-49 year age group followed by 29.6% from the 50-59 year age group, 19.7% were 30-39 years of age group and 12.7% of respondents were from the age group greater than 60 years. Response rate from the age group of 20-29 year was nil. This did not extend the prospects of thi s study towards young nurses and midwives or enrolled students or fresh graduates in the nursing, midwifery and health care degrees. collection of data Collection of data was well carried put considering the survey method that was used. Frequencies were calculated by means of the data analysis function of survey tool. Frequencies presented an actual count as well as the calculation of the percentage of participants individually, choosing each response category for a particular item of questionnaire. Qualitative data was examined by means of thematic analysis. Every response was independently coded, while identifying the subthemes and the clustering them into major themes. Data was collected in four spheres: demographic data, research focus and award category, impact of research grants and qualitative findings. Validity The results were quite consistent with the already done research around this topic. The result obtained from the survey showed that majority of respondents centered their research on midwifery and nursing staff. These results are in line with the literature reporting and support the ideas that most nursing research focuses on profession ‘endogenous’, rather than on patient ‘exogenous’ (Trayner et al 2001). The results also show consistency with an international comparative analysis carried out by Polit and Beck (2009). Taken from eight English journals, this analysis examined the 1,072 nursing research studies and their characteristics 2005 and 2006. The researchers used the scales consisting of a variety of settings. This could result bad for the internal validity as the participants might not have focused on completing the scale, rather they tried on completingpaperwork etc. 3. Ethical Dimensions confidentiality or anonymity The authors mentioned percentages of the respondents who have obtained different research grants, however, they did not mention that their names were known or not. Moreover, the authors have also not given any confirmation regarding disclosing the forms that they filled or keeping them confidential. informed consent The authors engaged the participants in an electronic survey which was suppose to be filled and answered by them directly. Therefore, I don’t think there is a chance of any negligence regarding the consent of the respondents. The participants engaged in the survey with their own choice knowing what it was aimed for. vulnerability of study subjects/participants We do not know that respondents were kept anonymous or not, therefore it is not certain to say that their vulnerability was compromised or not. research ethics board approval Ethical approval was obtained from the Queensland Nursing Council before conducting the research because the research was based on research grant programs administered by Queensland Nursing Council. 4. Interpretive Dimensions discussion section The researchers incorporated an extensive discussion section. It is a well structured section explaining the survey outcomes in terms of sampling and their link with the results, informing of the new techniques being used and new dimensions being explored, the limitations in the researches and the recommendations for providing more research grants in the nursing and midwifery field. The authors highlighted several explanations for their findings. The authors clarified the shortcomings that I pointed out earlier (population and sample) in their sampling in the beginning of the discussion section. They make it clear that demographics of respondents represented present demographics among the midwifery and nursing professions. The nursing profession in Australia consists of 90.4% females of which 33.0% are above 50 years of age. Most respondents were working as nurse academics or nurses than midwives and the average age was 43.5. Respondents over the age group of sixty corresponded really well, signifying that old age group researchers make valuable contributions in the knowledge body related to nursing and midwifery. The authors had also taken note of the lack of response amongst the young burses and midwives and suggest that this indicate the need of balancing a career along with personal commitments. The significance of consolidating a clinical career in young and fresh graduates was also highlighted. The frequency of randomized controlled trials technique and pre-test/post-test method carried out by respondents in this survey indicates the increasing trend towards a practice based on evidence in nursing and midwifery. This was unknown prior to this survey so it was a stepping stone in signifying the importance of increased research practices. The authors also pointed out the desire that nursing and midwifery reflect to understand experiences of patients and the health care. The authors proved the validity of the results in the discussion section explained earlier in (Validity). The discussion also point out the shortcomings that exist in the nursing and midwife research i.e. the focus on endogenous aspects such as examining what it is that midwives and nurses are doing, and how they deliver care, which should arguably be focusing on patients. They also pointed out that researched merely focused on main national health concerns which include asthma, cancer control, arthritis/musculoskeletal, cardiovascular, injury prevention, diabetes, obesity and mental health. The authors identified several benefits from funding led research including enhancing the body of knowledge, workplace efficiencies due to healthier workforce such as cost savings and better decision making attributed to up to date information. conclusion section The conclusion was well built. It adequately highlighted the aim of the research paper i.e. outlining the contributions that were made in the field of health care particularly to professions of nursing, and midwifery by researchers who were granted financial support in their by The Queensland Nursing Council (QNC) Australia. Respondents were capable of revealing the benefits of their research projects in the course of clinical practice changes, policy changes and the development of professional networks that adds significantly to the mass of research based knowledge in nursing and midwifery. Moreover, most participants were also able to publish their research findings and knowledge in various national and international journals. While highlighting the contributions of the nurse and midwifery led research, the conclusion also proposes a positive future of health care nationally and internationally through continued support for researches in nursing and midwifery to maintain the existing capacity of researchers in Australian nursing and midwifery as well as internationally. implication section I felt that recommendation section was a little vague. The recommendations presented were very general and were not explained specifically. In fact, there were a few implications that were outlined in discussion section were more elaborated such as advising to consider a close link between national health priorities and nursing and midwifery research projects to efficiently utilize the available funding and advising professional organizations of nursing and midwifery consider the overall benefits of the research grants to the health care consumers and profession. 5. Presentation and Stylistic Dimensions any missing information The survey did not include information about the effects that these nursing and midwifery had on the career of these researchers. Was it able to boost their career and gave them improved opportunities to work in better positions in health care? I think the survey also missed out on questions relating to the duration of the grants and their research. Information regarding confidentiality, anonymity and vulnerability is also missing. The percentages for response rate for any quantitative item have not been given. . clear, grammatically correct writing The writing is clear and easy to understand. The authors’ tone adds continuity in the article. The writing is somewhat grammatically correct and use simple words. well organized The research report is well structured. The information is presented in order. Research focusing questions and major themes for quantitative and qualitative data collection has been presented in tables that made the structure of the questionnaire/form easy to understand. enough detail, no jargon Jargons and technical terms have been explained for example the terms such as RCT, endogenous and exogenous were explained for the reader to understand. Limitations: The response rate was very low, of only 33%. Due to this low response rate, generalizing the results to nursing and midwifery research was a little difficult and thus a lot of support from existing literature was taken to do so. Conclusion: The research report is well structured and well organized. However, the research questions are not stated in a question form and neither any hypothesis has been proposed as such. However, the research problem has been identified effectively and has been supported with the results obtained from a survey. The results along with literature reporting were sufficient enough to fulfill the purpose of the study. However, a mixed method approach could still have been used such content analysis for a more detailed information on the subject.

Style And Symbols In Ann Beatties Snow English Literature Essay

Style And Symbols In Ann Beatties Snow English Literature Essay What do relationships, storytelling, and memories have in common? Beattie explores this question in her short story, Snow. The story takes place in the country during winter and describes a past relationship between two lovers. Beattie makes use of a brief, jumpy writing style and several symbols in the story for a threefold purpose. In Snow, Beattie uses style and symbolism not only to give insight into a past relationship, but to examine the art of storytelling and the elements of human memory. Beatties writing style gives insight into a past relationship between two lovers. A large paragraph is used to describe the womans memory. It is jumpy, but many details are given. She remembers that in the kitchen, a pattern of white-gold trellises supported purple grapes as big and round as Ping-Pong balls (114). She also remembers the stories that her visitors told, such as a boy and the ice cream truck and man finding a diamond ring on the beach (114). This shows how much she considered this a special relationship and wanted to hold on to the relationship by capturing very minute details and stories with amazing and happy endings. On the other hand, the mans memory is described briefly without much detail. His memory makes no mention of the wallpaper and he remembers that their visitors told the same stories people always tell. This contrast shows that the man didnt see their relationship as anything special, it was just another story the same as anyone elses. The brevity of the s tory, less than two pages long, also reflects the fleeting nature of the couples relationship. Likewise, Beatties style examines the art of storytelling. The man states that, Any life will seem dramatic if you omit mention of the most of it (115). This indicates that stories should be short, containing moments and should not be full of every mundane detail of everyday life. The narrator also states that this is a story, told the way you say stories should be told: Somebody grew up, fell in love, and spent a winter with her lover in the country. This, of course, is the barest outline (115). This conveys the idea that in general, most stories contain certain basic elements, such as a conflict, and follow a basic outline. For example romantic comedies follow a basic outline: The boy wants the girl, the boy has to overcome obstacles, and the boy gets the girl in the end, or vice versa. Beatties style also examines the nature of memory. The story jumps from descriptions of the couple in winter (114-115) to the death of a friend in a future spring (115). This random pattern is reflective of how memories work. One memory can trigger another seemingly unrelated memory. The narrator also states, People forget years and remember moments (115). This idea is reflected in the narrative style. The womans memory puts emphasis on certain details and moments, the chipmunk, wallpaper, snow, etc. (114), rather than on what happened that entire month or year. Also, the discrepancies between the memories of the lovers (114-115) emphasize the fact that people can have different memories of the same event. Just as Beattie uses style to give insight into a past relationship, storytelling, and memory, she uses symbolism for the same purpose. According to the woman, the chipmunk ran through the living room. It went through the library and stopped at the front door as though it knew the house well (114). In contrast, the man sees that the chipmunk ran to hide in the dark, not simply to a door that led to its escape (115). This contrast gives insight into the lovers different views on the relationship. The chipmunk represents the woman, who sees herself leaving her lover as an escape after he states What do you think youre doing in here (114)? i.e., what are you doing in this relationship? On the contrary, the man sees her as hiding or cowering. The contrasting views about the chipmunk are also indicative of the lovers differing views in other areas of life and the fact that they do not belong together. Another symbol in Snow is the wallpaper. The narrator states that she thought of the bits of grape that remained underneath and imagined the vine popping through, the way some plants can tenaciously push through anything (114). The wallpaper works as a symbol in several ways. It symbolizes the covering up of issues in the couples relationship, which eventually come to the surface. This also symbolizes the dramatic moments that must manifest in storytelling, and finally it symbolizes the fact that repressed memories may eventually come to the surface. The pool is another symbol that has multiple purposes. The pool is covered with black plastic that had been stretched across it for winterà ¢Ã¢â€š ¬Ã‚ ¦the cover collected more and more water until it finally spilled onto the concrete (115). Like the wallpaper, the covered pool is symbolic of the covering up of issues in the relationship, as well as repressed memories. Also, water is generally used as a symbol of life. The fact that the water pushes breaks through the lifeless plastic is indicative of the importance of stories to contain a driving force or energy, rather than to be stagnant. The snow is the most dynamic symbol in the story. The narrator states, Remember the night, out on the lawn, knee-deep in snow, chins pointed to the sky as the wind whirled down all that whiteness (115)? White is often symbolic of innocence. The whiteness of the snow indicates that the relationship between the lovers is young and naive. The lovers are knee-deep in this young and naÃÆ' ¯ve love. Furthermore, the man is described as the king of snow (114), and he remember(s) that the cold settled in stages (115). This conveys the idea that his love towards her grows cold, just as the snow is cold. Just as the snow covers the ground (114), the couple masks their issues. The snow also works as a symbol for storytelling. The narrator states, Love, in its shortest form, becomes a word. What I remember most about all that time is one winter. The snow. Even now, saying snow, my lips move so that they kiss the air (115). Just as snow becomes a word that that captures the love that the woman once had, stories are told with words and symbols that capture important ideas. The fact that snow becomes a word also indicates the fact that memories are triggered by words and symbols. For example, a piece of clothing may bring up a certain memory in someone. The clothing is symbolic in that it represents something more than what it really is. Beatties use of style and symbolism reveal several aspects of a couples past relationship, while commenting upon the art of storytelling, and examining the nature of memory. Her unique narrative style and use of symbolism work on multiple levels to tie in these main ideas. Just as the lovers relationship is summed up in seconds and symbols (115), so are stories and memories.

Critique La Ventura :: Art

Critique La Ventura La Ventura is widely regarded as one of the greatest films to date. Michelangelo Antonioni didn’t win the Palme D’or, but it did get a Special Jury Prize during the Cannes film festival of 1960. No surprise he didn’t win the Palme D’or, but why give him an award in the first place? The reason for winning the title seemed unclear at first because the film had serious issues with breaking the rules of standardized filmmaking. For example having his actors enter the scene from opposite directions from where the came the shot before. However L’Avventura is a whole other world of its own. The title translates to English as â€Å"The Adventure† and indeed that’s what it is. The movie is relaxing to watch thanks to the scenery, but it’s slow and a bit boring. The film is over two hours long (2:20 or so) and it takes a while to get anywhere. This is disturbing because the plot didn’t seem to have as much importance as the camera angles, framing shots or dialogue. These aesthetics had more importance than in most other movies. It also had an unusual way of telling the story - done mainly by showing images to transfer the main message. Technically, it’s a photographic journey! Well, kind of. Mainly because the whole island shoot is done through wide angle lens that squeezes the nice black-and-white landscaping in the background. Also effective is how people seem to disappear in it. Another beautiful shot was on the roof of the church where the two main characters are ringing the church bells like kids playing, and then other church bells respond. That was a very nice sequence and a very nice symbol. The initial problem that the characters have to deal with however was Anna and her disappearing. In a typical film, finding Anna would have been what the story would follow. But as L'Avventura goes on, the script allows us or makes us forget about Anna. This process is done slowly, and we never stop thinking about Anna. We are struck back to Anna especially in the end when Claudia mentions her. The movie picked up pace after Anna disappeared especially with the kiss of Sandro and Claudia. There are two main characters: a man and a woman. Sandro wants sex from his girlfriends and refuses to commit himself to one, while Claudia needs love and more love.

Aging and Hearing Loss :: Cognitive Geriatrics Essays

Aging and Hearing Loss Hearing loss is often overlooked because our hearing is an invisible sense that is always expected to be in action. Yet, there are people everywhere that suffer from the effects of hearing loss. It is important to study and understand all aspects of the many different types and reasons for hearing loss. The loss of this particular sense can be socially debilitating. It can affect the communication skills of the person, not only in receiving information, but also in giving the correct response. This paper focuses primarily on hearing loss in the elderly. One thing that affects older individuals' communication is the difficulty they often experience when recognizing time compressed speech. Time compressed speech involves fast and unclear conversational speech. Many older listeners can detect the sound of the speech being spoken, but it is still unclear (Pichora-Fuller, 2000). In order to help with diagnosis and rehabilitation, we need to understand why speech is unclear even when it is audible. The answer to that question would also help in the development of hearing aids and other communication devices. Also, as we come to understand the reasoning behind this question and as we become more knowledgeable about what older adults can and cannot hear, we can better accommodate them in our day to day interactions. There are many approaches to the explanation of the elderly's difficulty with rapid speech. Researchers point to a decline in processing speed, a decline in processing brief acoustic cues (Gordon-Salant & Fitzgibbons, 2001), an age-related decline of temporal processing in general (Gordon-Salant & Fitzgibbons, 1999; Vaughan & Letowski, 1997), the fact that both visual and auditory perception change with age (Helfer, 1998), an interference of mechanical function of the ear, possible sensorineural hearing loss due to damage to receptors over time (Scheuerle, 2000), or a decline in the processing of sounds in midbrain (Ochert, 2000). Each one of these could be a possible explanation; however it is often a combination of several of these causing a perceptual difficulty in the individual. Helfer (1998) recognized the slowing of our temporal perceptual processes with increasing age. He suggested that this leads to auditory deformity, especially in the instance of time compressed speech. Speech comprehension requires rapid processing of stimuli that is not always completed in time-compressed speech because of the shortening of phonemes and a decrease in pauses. Helfer went a step further by taking into account that hearing is not just auditory but it is also visual, in that we use cues like looking at the person's mouth or facial expression while having a conversation.

Lyric Analysis

Kayla Keeney English 131 Ms. Jones 20 Feb. 2013 â€Å"Not Ready To Make Nice† Rhetorical Analysis â€Å"Not Ready To Make Nice,† a song released in 2006 by the Dixie Chicks is a controversial song written after Natalie Maines commented that she was â€Å"ashamed the president of the United States is from Texas† (Tyrangie), in between songs at a concert in Britain in 2003. The comment resulted in The Dixie Chicks being dropped from playlists at many radio stations across the south (Tyrangie). This song is about how Maines is not willing to forgive all of the negative remarks and actions made towards the band, some which include death threats.One rhetorical tool used by the Dixie Chicks is pathos. The first verse, â€Å"Forgive sounds good/ Forget I’m not sure I could/ They say time heals everything/but I’m still waiting,†opens the song showing forgiveness, anger and sadness (Dixie Chicks). They are letting it be known that they would like to f orgive all of the people that have hurt Natalie, and the rest of the band, due to her comment, but some of the actions taken towards them were so extreme that they are not sure that they could ever forget them.The next verse includes the lines â€Å"I’m through with doubt/There’s nothing left for me to figure out/ I’ve paid a price and I’ll keep paying† (Dixie Chicks). When this, and the lines â€Å"It turned my whole world around and I kind of like it† are sung, Maines is making it clear that she does not have any regret about her comment towards President Bush and she is done doubting herself because of it. She is letting it be known that she may have had to pay a price of the Dixie Chicks music no longer being on the radio, but she is no longer going to doubt herself or regret her comment because she is entitled to freedom of speech.This brings a bitter sweet emotion into play, because she realizes many other people probably feel the same way; she just voiced her opinion publicly and is not ashamed of it. Pathos is used in that verse when she is talking about the price they will keep paying. Music is their career and it got taken away by one band member’s comment. That verse brings heartbreak to not only the song, but the band members who are so passionate about their music and career choice, along with the listeners that loved the Dixie Chicks music. Joy and peace is brought into the song when â€Å"I made my bed and I sleep like a baby. With no regrets†¦ † is said.Natalie is saying she is content with what she said and all the trouble she got herself and her band into. She has no regrets. â€Å"It’s a sad, sad story when a mother will teach her daughter that she ought to hate a perfect stranger, and how in the world can the words that I said send somebody so over the edge that they’d write me a letter sayin’ that I better shut up and sing or my life will be over† (Dix ie Chicks), brings a confused emotion. In the song when this verse is sung, it sounds like Natalie is going on a rant about how sad our world is today, and an angry tone of voice is used to really show her anger about the situation.She sounds scared, sad, and mad all at the same time. She is confused at society. All of the pathos used already throughout the song, bittersweet, heart break, joy, peace, and confused, is revisited again in the chorus, which states â€Å"I’m not ready to make nice/ I’m not ready to back down/ I’m still mad as hell and I don’t have time to go round and round and round/ It’s too late to make it right/ I probably wouldn’t if I could/ ‘cause I’m mad as hell can’t bring myself to do what it is you think I should† (Dixie Chicks).Ethos is also a rhetorical tool the Dixie Chicks used throughout the song. The Dixie Chicks have credibility writing and singing this song, because it goes a long wit h a life event of theirs. If another singer or band would have published â€Å"Not Ready To Make Nice,† it would not have had as much meaning or emotion, and it would not have been expressed as it was by Maines, unless they had a similar experience. After Maines was asked if she was sorry about her London comments, she said no and responded with â€Å"Sorry about what? Sorry about what?Sorry about not wanting to go to war? And not wanting people to die? â€Å"(Schorn) Many people felt the same way as Natalie Maines did, but did not voice their opinion in such a way as she did. She has every right to do so though. It is common for people to not like the idea of going to war. Americans have the right of freedom of speech, in other words, â€Å"the right to express any opinions without censorship or restraint. † Natalie Maines should be able to voice her opinion as she pleases, due to the first amendment, which brings logos into play.Maines Logos in â€Å"Not Ready To Make Nice† includes the comment itself, that was made and freedom of speech. Since the first amendment exists the Dixie Chicks should not have been punished like they were. Knowledge about the comment, and some background about the Dixie Chicks lives afterwards, is needed to make sense of the song and the meaning behind it. After finding out about the death threats made towards the band, and the banning of their songs on the radio, there is more of an understanding as to why there is so much pathos throughout.It is logical to think that the Dixie Chicks wrote this song as feedback towards country music listeners and southerners, to voice how they feel about the actions done towards them; it is their way of expressing their feelings publically a couple of years later. Through pathos, ethos, and logos, the Dixie Chicks are able to speak out publically to let the world know how Maines’ comment has affected them. Though Maines states she does not regret what she said, she m akes it clear that her life has changed forever, along with the Emily and Martie’s, the other band members.This song is a way for Maines to stand behind her comment and to stand up to President Bush. Behind the words is passion. The Dixie Chicks are passionate about the meaning they are trying to get across to listeners. They want listeners to feel what this song means to them and they want us to feel their emotions that they have poured into writing this song. â€Å"Not Ready To Make Nice† is a way for them to show courage, by telling the world they are at peace with what was said back in 2003. Works CitedChicks, Dixie. â€Å"Not Ready To Make Nice. † Cowboy Lyrics. cowboylyrics. com. Web. 19 Mar 2013. . â€Å"freedom of speech. † Dictionary. com Unabridged. Random House, Inc. 19 Mar. 2013. . Schorn, Daniel . â€Å"Dixie Chicks: Not Ready to Make Nice. † http://www. cbsnews. com/8301-18560_162-1611424. html. CBS, 11 February 2009.

Consumer Attitudes and Purchase Intentions in Relation to Organic Foods Essay

Abstr profess The go of this study is to find give away the tether (3) substantial variables forming the absolute status towards the bribe the fundamental nourishment in Peninsula Malaysia, which in conclusion lead to the supreme lead in acquire the innate every last(predicate) toldy- released nourishment. The various variables argon focus on demographic characteristics on nursing home income, merchandise attri only whenes and lastly the sensed valuate to the customers. This study shows that the domicile income is seemingly appeargond to be an important predictor among the targeted segmentation in consuming pure(a) victuals. fundamental pabulum attributes much(prenominal)(prenominal) as pricing, availability and environmentally friendliness of such(prenominal) essential regimen whitethorn work take upr get decision. Lastly, the comprehend comfort from the customers towards native viands on its wellness effects, sensory appeal, eatable-worth and article of belief of perceived benefits, ofttimes play an important government agency in cultivating the goal towards debaseing essential fodder. Introduction and Background of the Study e veryplace the last two decades, at that place has been a remarkable increase in conduct for fundamental-produced fodder or intersections. native fertilizer diet is oft seen and forage marketed as wellness-conscious forage which contains few contaminants, much than(prenominal) nutrients and just ab forth importantly having a demonstrable effect on the environment. It is cognize that some(prenominal) of these attributes ar difficult to quantify, with the opposite that some of inquiryer has proved that they may cause such potential abuse during the ingrained doing. The original fertiliser market indorse in 80s, small-arm be a niche sector, has grown to be able to grab a cover from the essence spending on forage in some countries in the novel years. radica l fruit and vegetables be amongst the products which birth been expanding in the rapid production. The submit for radicalally-produced subject matter and dairy products has underg unmatchable the akin rapid progress, with a corresponding increase in the ingest for fundamentalally grown forage and fertilise crops. This has led to a abstain ontogenesis in consumer demand whereby the fundamental victuals gross revenue fork over managed to gain a hearty market sh be in the received forage industry. The market for radicalally produced crops and commodities has become much(prenominal) structured, looking at the increased number of countries which ask choose uniform standards for essential nutriment production.The normalization has as well as use in the thorough certification and labelling. While both the production and the market of the constitutive(a) cultivation of restrained crops view mounted, there is a wind to be seen whereby the growing countrys fa rmers argon actively withdrawd in the constitutional farming. Problem Statement and immenseness of the Research natural agriculture industry, no doubt, has offers al more or less of the developing countries a massive range of economic, environment, social and cultural benefits.Certifies positive products have now been festering fast and in the mist of entering the spherical market. Malaysia, on the former(a)wise hand, is tranquil in the starting spark-point in adapting the ingrained- nutriment for thought expending while the developed countries such as northmost America and Europe have already gained the biggest market sh argon in this newest industry. callable to expanding markets and attractive m nonpareiltary apprize premiums, Malaysia should invent and enclothe in extremeally-produced solid feed, taking into consideration of conglomerate strong variables which may form the consumer deportment towards fundamental regimen.We would same(p) to highlight that the ultimate goal of this study is to understand consumers motivations rump essential food products barter fors in order to modify essential producers to develop a more effective strategical selling plan. The results could be used for the marketing planning of primitive food products to enable seemly marketing strategies, a proper sales channel and promotion to be targeted to these groups of consumers. Research Questions The present study aims to reply the following headlands What are demographic characteristics of fundamental food buyers? How do demographic characteristics fix consumer statuss towards natural foods? How product attributes effect consumer billets towards primitive foods? How consumer perceived ranges bring consumer attitudes towards constituent(a) foods? What is the relativeship between consumers attitudes towards primitive foods and their objectives to leverage? How can results of the study be applied by managers and marketers? Resea rch Objectives.Regarding to the significance of the growing market of organic foods in the world, and to the preceding(prenominal) studies on consumer attitudes towards organic foods and its effects on leverage intentions in several countries (e. g. Taiwan, Thailand, join Kingdom, United States and Denmark) we in function to carry go forth such similar studies in Peninsula Malaysia with objectives as the following To report the descriptive bulgeline on the organic buyers demographic characteristics To locate the effects of demographic characteristics (specifically level of bases income) on consumer attitudes towards organic foods. To get word effects of product attributes on consumer attitudes towards organic foods To investigate the relation of consumer perceived take accounts to consumer attitudes towards organic foods To de end pointine the descent between consumers attitudes towards organic foods and their intentions to leveraging To clarify implications for mana gers and marketers Literature Review Demographics put on findings from previous interrogation, demographic characteristics were evaluated as hotshot of the major predictors in gaining intention to acquire the organic food in Peninsula Malaysia.According to Robinson R. and metalworker C. (2002), the demographic of consumers harp of various characteristics namely the gender, age, plate income and procr runion level. Each element has been contributed in forming the set attitudes towards buying the organic products. Hence, the demographic characteristics, especially on household income is seemingly significant and world the focus in this interrogation. This get come in heretoforetually lead to the desired intention in buying such products for insouciant consumption. Level of Household Income.Whilst callring to the studies with in the US, it is seemingly apparent that the demographic variables which herby refer as the income distribution, is significant predictors (Barte ls & Reinders, 2009). The research on this contributionicular subject has turn up that income positively square upd buying deportment which in spring up may cause the perceived buying behaviour towards the organic food. A analogous result has shown in Germany as hearty (Bartels & Reinders, 2009). In Germany, demographic variables such as household income distribution have vie an important role in developing significant effect on organic buying behaviour.However, the overall inevitability of the demographic characteristics was relatively different, taking into consideration of research carried in various Western countries. These findings sustain the results of earlier studies by Clark & Goldsmith (2006) and Im et al. (2003) proven that the intellectual practice on exploitation the demographic characteristics such as household income distribution and dobriny specific innovativeness depart be seen as strategic tools for market segmentation.In the Western countries, research has place that the demand and resultingness in expenditure on organic goods often affiliated close with various socioeconomic and demographic variables (Wier et al. , 2008). In addition, Menghi (1997) nominate that the majority households with snapper and high income levels showed a greater tendency in get and consuming organic foods. However, it is shown that or so all of these studies are based upon hypothesized time to come behaviour rather than ascertained behaviour in both Denmark and UK.Hence, studies have been carried out by researchers to further invent on the influences of demographic characteristics especially in household income in guiding the intention of buying the organic goods. Through the research it is revealed that high(prenominal) disposable household income (approximated by total food expenditure) exit lead to high(prenominal)(prenominal) positive intention in buy the organic food. Consumers with a lower household income alongside with lower level of procreation are found to be to the lowest degree believably to have heard of organic agriculture (Roitner-Schobesberger et al. , 2008).On a contrary, those who have a high income and hold an faculty member degree are more presumable to be the target segmentation in obtain organic products (Roitner-Schobesberger et al. , 2008). It is similarly mentioned that the correlation coefficient between the household income level is very much linked to the level of preparation as well. As mentioned by Robinson R. and metalworker C. (2002), int finish obtains of sustainably produced foods did non differ for demographic characteristics such as household yearly income educational attainment.Through the research carried out by Ross NJ.et al. (2000), they have suggested that consumers with a higher earning incomes were more equally to have purchased topically produced food, mainly focus on the organic consumption by various segmentations. Their research and findings were supported ea rlier by Govindasamy R. and Italia J. (1998) whereby the aforementioned(prenominal) results applied. Groups with a higher household income tend to have purchased foods produced with reduced pesticides. In UK particularly, social group is employed as an exponent of income brackets (Wier et al. , 2008).Research has revealed that the tendency in purchase the organic goods seem to increase in accordance to the given social status. However, the highest organic budget shares are observed for gist class households whilst shares in the upper middle class being in concomitant lower. Quite captivatingly, a similar phenomenon is observed to be happened in Denmark as well. Organic diet Attributes Organic food attributes influence consumer buying decision. some(prenominal) empiric studies have been performed on customer intelligences of organic food attributes and how they formed the consumer attitudes towards food.In the present research, among different product attributes, we have sele cted harm of organic food, environmentally friendliness of organic food and organic food availability. Price of Organic Food Organic foods are often of a price premium preceding(prenominal) conventional products. According to Roitner-Schobesberger et. al (2008) in Thailand the price expiration between organic and non-labeled conventional vegetables in capital of Thailand wide-ranging between 50 percent and one hundred s withalty percent and in some cases even 400 percent.However, in some countries such as Finland there were not significant premium prices for organic foods (Tarkiainen and Sundqvist, 2005). As Roitner-Schobesberger et. al (2008) pointed out that despite the price difference of organic and non-organic food, nearly 60% of the organic buyers said that the price of organic products was not a problem. In addition, non-organic buyers ranked some other items as a causation of not purchasing organic food rather than higher prices.Chryssohoidis & Krystallis (2005) call fo red that while deoxycytidine monophosphate percent of populate would prefer organic to conventional products with the assumption of similar price, this percentages dropped by only 20 percent when the same question was posed regardless the higher price of organic food. In other words, higher price is an important impedimenta for a limited percentage of consumers. Roitner-Schobesberger et. al (2008) found out that in Bangkok men were more likely to purchase organic foods than women and cogitate that it expertness be due to the antecedent of men being get outing to pay a higher price premium for organic products than women.Similarly, a study in Klang Valey, Malaysia showed that women werre more likely than men to agree that they would purchase more organic foods if they were less expensive (Ahmed, 2010). Additionally, heavy(a) users were on average stage whereby they are go awaying to pay higher price premiums than medium and light users (Wier et. al, 2008). Environmentally fr iendliness of organic food Consumers are getting more conscious and concerned with the consumption of chemical substance used in farming and preserving environment is becoming a strong attitude among consumers.According to Tarkiainen and Sundqvist (2005), prejudiced norms effect on attitudes has been mainly found in behaviors, that involved some kindhearted of ethical decision, and overly buying organic food can be seen as ethical decision reflecting environmental concern. In addition, perceived spirit is associated with environmentally cordial practices (Ness et. al, 2009). The perception of organic food products as environmentally friendly was a vernacular intuition and has been examined in several studies (Ahmed, 2010 Honkanen et. al, 2006).It is believed that when the consumers have more concern slightly their wellness and environmental protection, they will be more likely to have a positive attitude to organic foods (Ness et. al, 2010). Honkanen et. al (2006) found that ecologically oriented consumers were more likely to form intentions to purchase and consume organic food. In other words, the more volume are concerned about environment, the more positive attitude they have towards organic food. Organic Food Availability neglect of organic food availability and renewing in store is considered as one of the barriers to consumer purchase.Fresh vegetables (which include fresh herbs) were considered the most widely available organic product group rather than other organic foods (Roitner-Schobesberger et. al, 2008). Chryssohoidis & Krystallis (2005) stated that limited availability was the main factor that hinders organic purchasing. Although according to Roitner-Schobesberger et. al (2008), in Thailand, majority of organic buyers were satisfactory with availability of organic products. nigh of them describe that they would like to buy more organic products, especially a wider range of vegetables. prize to the Customer.In every product that cons umer purchased and used, they in turn are expecting entertain from it. shelter can be defined as a benefit that consumer is receiving by victimization a product. Benefits here mean sensory appeal of the product, appreciation, fun, freshness, quality and wellnessiness of the products. These are some main reasons that encouraged consumer to purchase the organic food. The value may parti-color from one consumer to another however there will definitely be one value that effect the buying attitude which motivate the buying intention of consumers. health Effect of Organic FoodSeveral perceptions contributed to health attribute include the reason of being good for health, good for children, not containing pesticides, high in fiber, indwelling and nutritious and safer to eat (Roitner-Schobesberger, et. al, 2008 Saher et. al 2006 Lockie et. al, 2002 Ness et. al, 2009). The perceived potential hazards of modern agricultural practices such as the use of pesticides and their proportions in food were perceived to be associated with long term and unknown effects on health (Miles and Frewer, 2001Wilkins & Hillers, 1994 Williams & Hammit, 2001).Saher et. al (2006) revealed that there is very fine scientific support for the common beliefs that organic food would be more rosy or nutritious than regular foods, but the belief that they have these properties remains instead strong in consumers mindset. The claim is debatable whether marketers can use the health claim for marketing purposes because most of the research concluded that there was no take the stand that organic food was healthier or more nutritious than conventional food (Honkanen et. al, 2006).However, most studies in this area suggested that consumers perception of organic food as a healthy nutrition is one the most significant causations for buyers. Lockie et al. (2002) pointed out that health was the one aspect consumers are to the lowest degree willing to compromise. Roitner-Schobesberger et. al (20 08) in Bangkok, Thailand, examined the motives substructure organic food purchase and pointed out that the most important motive was the pass judgment positive health effects. Similarly in Malaysia, organic buyers believed that organic food was healthier compared to conventional grown food (Ahmed, 2010).In Thailand, the health aspect was closely associated with the residues from artificial chemicals used in agriculture (Roitner-Schobesberger et. al, 2008). In fact, organic products often have a lower level of pesticide residues (Baker et al. , 2002). Lockie et. al (2002) revealed that although price was an important factor, organic consumers consider health has appeared as a more significant factor for purchasing organic food in Australia. These organic food consumers too believed that industrial manners of food affect make water a threat to customers health.Another research by Schifferstein & Oude Ophuis (1997) illustrated that offbeat was rated among all other motives by o rganic food buyers. On the other hand, Tarkiainen and Sundqvist (2005) by examining specific organic products (bread and flour) claimed that health disposition did not explained the general attitudes towards organic food, although they believed this results might be different by examining different organic products. Sensory Appeals Sensory appeals of organic food are part of the factors that fork overs value to customer.Sensory appeals include the degustation, odor and to a fault the texture of the organic product (Prescott et. al, 2002). sometimes sensory appeals of the organic food command to be combined with the non-sensory factors such as organic food related expectations to bring on a value to customer which will affect their attitude towards buying organic food (Prescott et. al, 2002). Sensory factors are excessively influenced by cultures and background of consumers. For example, consumers from Western countries eat less spicy food compared to those from Asia. low organ ic food might produce high value to consumers in Asian countries compared to Western. Intrinsic cues or sensory appeal that are associated with physical characteristics of the product such as taste, size, color, appearance, smell, feel and flavor were unremarkably used as indicators of quality on the organic food (Schifferstein et. al,1997). choice is also value that consumers experiencing by consuming an organic food. Better sensory appeal of organic food will portray a smash quality which will influence the attitude of purchasing an organic food and later on increase the intention of buying the organic food.One of the most bounteous sensory appeals that yield more value to consumer is taste. According to Roitner-Schobesbergeris et. al (2008), taste was the leash important motives that consumers purchase organic food (Roitner-Schobesbergeris et. al, 2008). Others studies also emphasized that many organic food buyers believed that organic food products taste better than conven tional food even if sensory evaluations have yielded inconsistent results (Fillion and Arazi,2002 McEachern and McClean,2002 Zhao et al. ,2007). perceived Value.One of the studies conducted in eight countries concluded that separate attitudes towards buying organic food are primarily based on the belief about the benefits (Thogersen, 2000). Benefits or value to consumers such as healthy, taste better and environment friendly supersede all the other factors such as belief about the cost. The same proven in one of the study conducted in Klang Valley. Most of the responders reported that they choose to buy organic food products because they perceived organic food as very healthy, fresher and natural (Bayaah Ahmad et.all, 2010).As such, value of organic food towards customers effect their attitudes towards buying which will motivates their intention of purchasing the organic product. Consumers also value organic food as nutritionary food since it is produced using traditional method whereby the original nutrition from the food is preserved. feed belief was one of the reasons that made battalion appeared to have different food styles and often express themselves as having food venturesomeness or pickiness (Chen, 2007).Organic food adds value to consumers who has such belief and it will influence their intention of consuming it by affecting the buying behavior. Besides, Chen (2007) points out that an individuals personal interests or traits act a part in establishing personal food choice criteria through the value held by the individual. These set comprise nutrition beliefs, weight control concerns, and so on. For instance, people seem to have different food-styles and often express themselves as having food adventurousness or pickiness.Another important motive to purchase organic food as reported by Roitner-Schobesbergeris et. al (2008) is the consumers search for new, trendy and attractive food products. Attitudes towards Organic food and Intention to pur chase Basically, consumer attitudes are found to be the most important predictor of intention to buy (Honkanen et. al, 2006). Several studies have found that higher perceived product quality leads to more positive re-purchase intentions (Bou-Llusar et. al, 2001 Hult, & Kandemir 2004 Tarkiainen & Sundqvist, 2005).Chen (7007) highlighted that if the consumers attitude towards organic foods is positive, the consumers attitude to purchase organic food will be more likely to be positive. This is also consistent with another study performed by Honkanen et. al (2006) indicating that relation between attitude and intention is positive and quite strong, indicating that consumers with positive attitudes towards consumption of organic food are more likely to form intentions to consume such food, therefore converting positive attitudes to intentions. methodological analysis divinatory Research Framework pic Figure1.Theoretical Research Framework scheme knowledge Hypothesis 1 in that respect is a consanguinity between demographic characteristics of consumers and their attitudes towards organic foods. Hypothesis 2 There is a relationship between organic food attributes and consumers attitudes towards the organic food. Hypothesis 3 There is a positive relationship between values of organic food to customer with attitudes towards buying organic foods. Hypothesis 4 When the consumers attitude towards organic foods is positive, the consumers intentions to purchase organic foods will be more likely to be positive. Research Design.The questionnaires are only designed in English since the respondents are sham to be relatively high amend they will be able to final result the questions without any difficulties. what is more it will patron to keep the original meaning and intellectual that respondents perceived to have towards the questions. Types of questions in questionnaires are mostly closed ended question and only two open ended question. This will only consume weeny time for the respondent to complete the questionnaire which will encourage them to participate in this study. There are triple main categories in the prepared questionnaires.The questions in the offshoot kinsfolk are more towards understanding demographic details of the respondent such as on the age, income level, ethnicity, religion and educational level. This is reusable to confirm the background of the organic food consumers. There are also questions on the product attributes which the respondents are asked to identify what are the main attributes that attract the purchase and also to determine whether this factor have a positive effect towards consumer attitude on organic food. Last part in the questionnaires is designed to understand the value of organic food to customers.All these questions are to raveling four hypotheses of this study. entropy Collection The target macrocosm consists of organic food buyers in Peninsula Malaysia. In order to carry out the sampling Pen insula Malaysia is divided in to 3 major fields namely nothern, Central and gray region. no(prenominal)thern region will be represented by Penang, Central region will be Klang Valley and southern region of Peninsula Malaysia is represented by Johor Bahru. These leash areas are chosen based on the economic development and availability of the organic products.From all(prenominal) region shopping complexes and supermarkets that provide organic products are determine. By using random sampling, three shopping complexes and supermarkets in urban areas are selected. Since target respondent with higher educational level and purchasing power are scattered slightly these urban areas, these will be perfect places to conduct this research. Those three supermarkets and shopping complexes are ensured to be far from each other so that the calm ingests will be more accurate in representing the population in each region.Total sample size comprises of 540 individual respondents is cumulate ed using convenience sampling and respondents will be approached randomly. Since this study is conducted in large exceed, expedient sampling will be more cost effective compared to other types of sampling. Furthermore conducting other types of sampling will be time consuming and the accuracy of the imperturbable samples to represent the actual population will be questionable. In order to collect the info, 60 self-administered consumer questionnaire surveys are distributed in each shopping complexes which will result in 180 questionnaires from each region.Considering the validity of the selective information, we are expecting a total of about d questionnaires to be usable in the later part of data analysis. Although there is no way of knowing if those included are representative of the overall population, the survey is still expected to give a first overview of relevant issues and to allow to derive insights into the perception of organic food buyers in Peninsula Malaysia. Data Analysis After data is collected, data will be edited and coded. modify data is very essential part of data analysis especially when researches involve open ended questions.Editing is make immediately after data is collected so that the respondent can be contacted if any clarification needed. The edited data are identified through employment of different fond and colors. Coding is make before data processing is conducted. Since most of the data collected involve ordinal number scale, coding becomes prudent. By doing this data accurately keyed in and avoid hurt interpretation of data. Base on the three sections in the questionnaire, data is also coded in three main groups. Data processing is make using a software package program called SPSS version 17.First of all the edited and coded data is checked and scanned through. wrong entered and coded data will be identified using the software through methods like identification of the maximum value. Values like variance, standard deviation, mean and range are used to understand the effectiveness of the questions asked in the questionnaire and how respondents reacted to the questions. The reliability and validity test is done to check the credibility of the data. The reliability test also conducted to test the relationship of the variables through the reliability coefficient.Validity test is done to assess all three factorial validity, convergent validity and also discriminant validity. References Ahmed, S. N. 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